Borgward - 1957 Isabella Coupe - Geneva - 3

With a short video that teased a silhouette of a sporty, classic-shaped coupe hinting at a possible reveal, legendary German manufacturer Borgward, is showcasing its 1957 Isabella Coupe at the Geneva Motor Show to announce its return into the automotive industry.

“Inspired by my grandfather’s example, we believe that, given the will to succeed, you can achieve anything. We are rolling out Borgward cars that are worthy of the name because they are luxurious, inventive, and bold. Just like those of my grandfather.” said Christian Borgward.

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At the show, Borgward announced that it will launch an all-new model at the 2015 Frankfurt International Motor Show Cars (IAA) in September, and also mentioned that two to three new models will be introduced each year to deliver a complete product range.

It was explained that Borgward will initially focus on the German market with the new global headquarters, R&D, design, engineering, marketing, and retail, to be established in Stuttgart.

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“We need to be ahead of our customers and understand the society and culture in which the vehicle shall exist. Based on that, we can create products that really do something beneficial and provide innovative solutions to issues that customers might not even be aware of. Borgward was famous for introducing new innovations with every car. We intend to follow this principle.” said Borgward Design Head Einar Hareide.

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Borgward is said to be working on a state-of-the-art e-mobility system that features Multiple Interaction telematic connectivity for its future vehicles.



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