Honda - Takata Inflator Campign

Honda in America has started a multi-million dollar advertising campaign today to urge owners of both Honda and Acura vehicles affected by the faulty Takata Airbag Inflators, to get their vehicles checked and repaired.

“The goals of this campaign are to save lives and prevent injuries. Honda hopes that this new consumer information campaign will bolster our existing and continuing efforts to reach our customers and maximize the vehicle repair completion rates associated with recalls to replace Takata airbag inflators. These ads are a strong call to action from our company designed to break through the clutter, grab the attention of customers driving affected vehicles, and urge that they get required repairs as soon as possible.” said American Honda Motor Co., Inc. Automobile Division Executive Vice President John Mendel.

The campaign, which starts today, Monday, 16th March, will see full-page, colour advertisements appear in more than 120 newspapers and a 30-second radio announcements to air in more than 110 markets. Also, sponsored, customized Facebook posts specifically targetted to identified owners appear on the timeline.

Together with the announcement, Honda also listed down the affected vehicles:

  • 2001-2007 Honda Accord
  • 2001-2005 Honda Civic
  • 2002-2006 Honda CR-V
  • 2003-2011 Honda Element
  • 2002-2004 Honda Odyssey
  • 2003-2007 Honda Pilot
  • 2006 Honda Ridgeline
  • 2003-2006 Acura MDX
  • 2002-2003 Acura TL
  • 2003 Acura CL
  • 2005 Acura RL

Honda continues to urge owners of Honda and Acura vehicles affected by the Takata airbag inflator recalls to get their vehicles repaired at an authorized dealer as soon as possible. Honda owners can check their vehicles’ recall status at www.recalls.honda.com or by calling 1-800-999-1009, option 4. Acura owners can check their vehicles’ recall status at www.recalls.acura.com or by calling 1-800-382-2238, option 4.

 



Comments

Use a Facebook account to add a comment, subject to Facebook's Terms of Service and Privacy Policy. Your Facebook name, photo & other personal information you make public on Facebook will appear with your comment, and may be used on wemotor.com's media platforms. Learn more.