Aston Martin Lagonda Testing - Main

Two years ago, Aston Martin reached its 100th year in business. Today, the British supercar marque has taken the stage at Shanghai Motor Show to reveal the “Second Century”, which is a comprehensive strategy outlined to ameliorate the company’s growth and development.

CEO Dr Andy Palmer said: “The Second Century plan not only delivers exciting and highly desirable new luxury sports cars in the traditional sense, but also embraces new powertrain technology.”

According to Aston Martin, the plan focuses on delivering “a new wave of products” that are being developed. The automaker targets to replace every model in the current lineup and introduce up to three new model ranges by the end of 2020.

2014 Aston Martin Rapide S 018

Not only that, the company has also announced its intention to enter the booming luxury sedan segment in the Chinese market. It might be too early to tell but there’s a few cars the company can offer to entice the local buyers, including a more accessible variant of the lavish Lagonda, which is being worked on, as well as an electric-powered Rapide.

“I have challenged not only convention but also my team to investigate an electric version of the Rapide, a product which will undoubtedly be attractive for the China market. Our relationships with leading Chinese companies such as Hanergy and now with Letv shows the potential to connect British craftsmanship with the very latest in Chinese technology,” Palmer confirmed.



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