The all-new Audi TT coupe has been launched here in Kuala Lumpur today. The third-generation model, which was made its debut at last year’s Geneva Motor Show, represents a modern and sleek interpretation of the original model that broke into the two-door sports coupe scene back in 1998.
While many models tend to get bigger over the years, the new TT is shorter by 10 mm than the predecessor, measuring 4,177 mm in length. The only thing that has grown is the wheelbase, now at 2,505 mm, making for shorter overhangs and an overall more aggressive stance.
In terms of design, while sporting sharp horizontal lines and a more angular profile, the TT stays true to its roots by retaining several key design features such as the retractable rear spoiler, which extends from the trunk lid at speeds above 120 km/h, lidless aluminium fuel flap and the signature twin tail pipes. The coupe struts around with sharp-looking xenon headlights and LED daytime running lights that flank the trademark single frame front grille.
Like before, the cabin of the TT is designed with the theme “less is more” in mind. The dashboard is equipped with nothing but the aviation-inspired round air-conditioner vents as well as the controls. A 12.3-inch instrument cluster behind the multifunction flat-bottom steering wheel houses the Audi virtual cockpit, which comprises of MMI radio and 3D navigation system.
Under the hood is a 2.0-litre four-cylinder TFSI engine that generates 230 hp and 370 Nm of torque from 1,600 to 4,300 rpm. The mill is combined with a six-speed S tronic transmission that helps the coupe to reach 100 km/h from a standstill in 5.9 seconds, with a top speed of 250 km/h. Despite the performance, the TT achieves a fuel consumption of 6.3 litres per 100km and a CO2 emission of 146 g per km.
Electronic and assistance features include a start stop system with energy recuperation, Electronic Stabilisation Control (ESC), Traction Control (ASR), Electronic Brake Force Distribution (EBD), Electronic Differential Lock (EDL), parking aid plus with selective display as well as ABS.
The new Audi TT is available in ten colour choices: Ibis White, Brilliant Black, Glacier White, Scuba Blue, Tango Red, Floret Silver, Monsoon Grey, Nano Grey, Mythos Black and a special Daytona Grey with pearl effect. Price is set from RM284,900, but the amount can easily soar if you decide to go with the optional items, which comprise of the S Line package, 19-inch wheels, Bang and Olufsen sound system and the new Matrix LED headlights, to name a few.
The All-New Audi TT Coupe: You Dare or You Don’t
Audi Malaysia introduces the third-generation TT coupe, redefining the sports car with emotive design, dynamic driving and class-leading technology
Kuala Lumpur, 8 May 2015 – Audi Malaysia announced today the launch of its third generation Audi TT. Distinctive and unmistakably Audi, the all-new TT dares to set the benchmark for what constitutes a sports car.
First introduced in 1995 as a concept car during the Frankfurt Motor Show, the TT concept captured the imagination of attendees with its bold silhouette, geometric features and a formally coherent language. Because of the overwhelmingly positive feedback Audi received at that time, that concept car was made a reality in 1998 with the first-generation TT coupe.
“Over the past twenty years, the Audi TT has consistently been the epitome of an authentic design icon, simply because we at Audi dared to push the boundaries of what truly defined a sports car. The third-generation TT you see today is a result of our philosophy of putting no limits in engineering a performance-oriented, emotionally sculpted, technological tour-de-force that embodies everything that we at Audi stand for,” said Immo Buschmann, Managing Director of Audi Malaysia.
A Design Icon Updated
With the new Audi TT, the curves, contours and proportions are reminiscent of the first-generation TT, revisiting many of those original ideas, but evolutionary stylistic updates ensure a dynamic and modern design. Measuring 4,177 meters in length, the third-generation TT coupe is shorter by 10 mm than the previous model, but comes with a longer wheelbase, making for shorter overhangs and an overall more aggressive stance.
Horizontal lines dominate the front of the new TT and its Singleframe grille is much broader and flatter than that of previous models, with a powerful line dividing it into two zones. True to its roots, the latest TT retains a number of trademark design features including a retractable rear spoiler which extends from the trunk lid to improve air resistance and downforce at speeds above 120 km/h, a nostalgically stylish lidless aluminium fuel flap surrounded by socket screws as well as signature round twin exhaust tailpipes. This sporty coupe’s lean and muscular personality is also suitably reinforced with its distinctive xenon plus headlights with LED daytime running lights and all-weather lights which look good any time of day.
The interior of the new Audi TT continues the theme of “less is more”, with taut surfaces, floating lines and clearly structured spaces underlining the car’s pure sporting intent. The round air-conditioner vents resembling the turbines of a jet engine, a classic TT feature, are also prominently visible the moment you get into the car.
At the heart of the third-generation TT’s design revolution are two ingenious design advances; the Audi virtual cockpit, which combines the traditional instrument cluster and Audi’s own proprietary interface system, MMI radio with MMI Touch into a singular digital interface focused on the driver, as well as the minimalist integration of all controls for the air conditioning system directly into its vents. ￼
The new multifunction plus sports contour leather-covered steering wheel comes with a flattened rim and shift paddles, reinforcing its sporty intentions. As a 2+2 seater meant for daily use, the new Audi TT also features electrically adjustable Alcantara sports front seats that are exceptionally comfortable yet sporty with integrated head restraints as well as highly contoured and pneumatically adjustable 4-way lumbar support.
The trunk has a capacity of 305 litres, which is actually 13 litres more than before and can be extended by folding the rear seat backrests forward for a total luggage space of 712 litres.
A Dynamically Engaging yet Efficient Drive
Honed for an exhilarating and engaging drive, the new Audi TT will arrive in Malaysia with the latest 2.0 TFSI 4-cylinder in-line petrol engine, generating 230hp and 370 Nm from 1,600 to 4,300 rpm. Combined with a 6- speed S tronic transmission, this sporty coupe is able to make the century sprint in a sprightly 5.9 seconds and on up to an electronically-governed top speed of 250 km/h. Despite its exhilarating performance, the Audi TT remains highly fuel efficient, with a combined cycle of 6.3 litres/100km and a CO2 emission rating of 146 g/km.
Like all current Audi models, the new TT also comes equipped with a smorgasbord of electronic features to ensure an efficient and safe driving experience, including a start/stop system with energy recuperation, Electronic Stabilisation Control (ESC), Traction Control (ASR), Electronic Brake Force Distribution (EBD), Electronic Differential Lock (EDL), parking aid plus with selective display and Anti-lock Braking System (ABS).
One particular highlight is the progressive steering, which is an electromechanically driven system that adapts its assistance based on the speed of the car so that it can be steered precisely with minimal adjustment of the steering wheel whether in downtown traffic or winding country roads. The Audi drive select system also comes standard on the new Audi TT, allowing drivers to control the engine characteristics and the steering assistance to suit their specific styles, choosing between comfort, auto, dynamic, efficiency and individual modes. In efficiency mode for instance, Audi drive select influences the air conditioning and the start-stop system accordingly to consistently ensure the best fuel consumption rates.
A Technological Tour-de-Force
Function follows form with the new Audi TT and the definite centrepiece of this sports coupe’s technological renaissance is the Audi virtual cockpit. Focused entirely around the driver, the virtual cockpit is a revolutionary new approach for driver orientation, being the first time that this fully digital instrument cluster is being made available in a production car.
Encompassing a 12.3” high-resolution LCD display located just behind the new flat-bottomed multi-function steering wheel, the Audi virtual cockpit is a fully customizable interface that sets new standards in driver engagement with its dynamic animations and precise graphics.
Drivers can choose between two display modes; Classic and Progressive. In the classic view, the speedometer and rev counter are in the foreground; in “Progressive” mode the virtual instruments are smaller, with the space that becomes free as a result providing ample room for other MMI radio functions, such as the infotainment and telephone features.
One of the key benefits of the Audi virtual cockpit is the fact that drivers will now be able to activate almost all functions of the MMI system via the multifunction steering wheel without taking their eyes off the road or their hands off the wheel. Refining the focus of the driver on the road even further is the next generation of Audi’s advanced voice recognition function, the Audi speech dialogue system. Featuring ground-breaking technology and algorithms, drivers don’t have to stick to rigid voice commands anymore, but are able to use natural and intuitive language to interact with their car’s functions, such as “I want to talk to Cindy” to make a phone call or “Take me to the nearest petrol station” when fitted with the optional MMI navigation plus system.
“Truly, the Audi TT coupe is one of the most recognisable models in our range of impeccable vehicles and it is my belief that much like it has been through history, the latest Audi TT will become the face of and play an integral role in making Audi the number 1 premium brand in this market,” added Mr. Buschmann.
The all-new Audi TT coupe is offered in a total of ten colour choices: Ibis White, Brilliant Black, Glacier White, Scuba Blue, Tango Red, Floret Silver, Monsoon Grey, Nano Grey, Mythos Black and a special Daytona Grey with pearl effect. Available for booking at all authorised Audi dealerships from 8 May onwards, the new Audi TT coupe is priced at RM 284,900.