A total of 500 lucky motorists enjoyed the ultimate engine rejuvenating experience for their cars at the first-ever “#LoveMyRide” Festival organised by Shell Malaysia Trading Sdn Bhd over the weekend.
On the first day of the festival on Saturday, June 13, 2015, a total of 378 cars received a free engine oil change to successfully create a new entry in the Malaysia Book of Records for the ‘most number of cars in a lubricant changing event.’
The overall target of 500 cars was achieved at 3.17 pm on Sunday, June 14, 2015, when another 122 cars underwent the free oil change.
This first-of-its-kind festival for car lovers, featuring the unbeatable combination of Shell Helix Ultra with PurePlus Technology and Shell V-Power Racing, was held at MATRADE Exhibition and Convention Centre (MECC), Kuala Lumpur, on June 13 and 14, 2015 from 10.00 am till 7.00 pm.
The lucky cars were selected from applications received online at www.lovemyride.com.my to enjoy an engine rejuvenation package worth up to RM600 for free.
“We wanted those who have never tried Shell Helix Ultra with PurePlus Technology to really experience what a motor oil made from natural gas could do for a car engine. Imagine a motor oil so pure that it cleanses your car inside out. Combine that with Shell V-Power Racing’s innovative formula and you are all set for an optimum driving experience,” said Tuan Haji Azman Ismail, Managing Director Shell Malaysia Trading Sdn Bhd.
The massive oil change event, which targeted a total of 500 cars over two days, involved 100 student mechanics from Despark College and Shell Helix branded workshops; an estimated 6,000 litres of Shell Helix Ultra with PurePlus Technology fully synthetic engine oil; and 15,000 litres of Shell V-Power Racing fuel.
The exclusive treatment entitled each motorist to receive a complete engine oil change for their cars using Shell Helix Ultra with PurePlus Technology 5W-40 fully synthetic engine oil. This is Shell’s most advanced motor oil and the first ever motor oil made from natural gas. The pure, synthetic base oil from natural gas, delivers the highest levels of cleansing and protection.
For further improved performance, each car also drive away with a tank* of Shell V-Power Racing fuel. With a unique double-action formula, Shell V-Power Racing is designed to actively clean the engine and protect vital engine parts.
“This powerful combination of Shell Helix Ultra with PurePlus Technology engine oil and Shell V-Power Racing fuel was developed through a technical partnership with Scuderia Ferrari. Tried and tested on the race track, its benefits are now available for the enjoyment of every day motorists on the road,” explained Tuan Haji Azman.
The ultimate car rejuvenating experience was part the “#LoveMyRide” Festival, a first-of-its-kind, event for car lovers. The festival was designed to celebrate and share the very best of Shell’s innovative solutions for the everyday journey of all Malaysians.
The event sought to pamper car lovers by bringing together all the things that they love in life for their rides – all in one weekend at one venue: cars, food, music as well as time out with their family and friends. Admission was free.
The fun-filled weekend offered something for everyone: Car enthusiasts could take the latest BMW and Mazda cars for a test drive; participate in an F1 race car simulator challenge; and learn more about Shell lubricants at the PurePlus Mocktail Mixology sessions. Foodies took their pick from over 50 of KL’s top food trucks and gastronomic cafes all under one roof. Family and friends were able to enjoy the weekend flea market and capture memories with 3D optical illusions or street art on display. Visitors can also look forward to live performances from local top acts such as Reza Salleh, IamNEETA, Diandra Arjunaidi and Talitha Tan, at the main stage. For more information, please go to www.lovemyride.com.my.