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In a move to get access to the models, platforms, power train and automotive technology, Proton Holdings Berhad together with its parent company DRB-HICOM Berhad had signed a Memorandum of Understanding (MoU) and License Agreement (LA) to form a long term strategic collaboration and partnership with Suzuki Motor Corporation.

The auspicious ceremony saw Proton Chief Executive Officer Dato’ Abdul Harith Abdullah, DRB-HICOM Automotive Distribution and Manufacturing Chief Operating Officer Dato’ Radzaif Mohamed and Suzuki Motor Corporation Chairman ad Chief Executive Officer Osamu Suzuki, endorsing the documents witnessed by the Minister of International Trade and Industry Dato’ Sri MustaphaMohamed, Proton Chairman and former Prime Minister of Malaysia Tun Dr Mahathir Mohamad, Ambassador of Japan to Malaysia H.E. Make Miyazawa, Deputy Minister of International Trade and Industry Datul Ir Haji Hamim Samuri and DRB-HICOM Chairman and Proton Board Member Dato’ Syed Mohamad Syed Murtaza.

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“Suzuki is strong for its technology and expertise in producing smaller engine segments, especially in the A and B segments categories that would compliment Proton Long Range Product Plan. We look forward to the collaborations that gives us the opportunity to tap into each other’s strengths which can result in the maximizing of volume potentials, reduction of development lead-time and expediting the time-to-market for both companies. Suzuki is a renowned global strategic partner and has presence in 13 countries operating via 19 plants. What more to say, Suzuki has also sold approximately 3 million crashers in a year globally. This is proven with its 45% market share in India for FY2014/15 through its collaboration with Maruti.” said Dato’ Harith.

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He went on to say that the relationship between DRB-HICOM dates back to 1983 and that the collaboration is in line with the National Automotive Policy (NAP) as having a global automotive brand like Suzuki as a foreign strategic partner.

No other details were disclosed as the MoU signing only marks the beginning of the collaboration. However, Dato’ Harith did say that concrete plans will be made by next year on the possibilities of taking a Suzuki model to be rebadged, followed by the possibilities on a joint development of a totally new vehicle.

 



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