Wearing a new styling that supposedly exudes power, vitality and a new level of polished refinement, Mazda has unveiled a new concept vehicle at the Frankfurt Motor Show featuring an evolution of its ‘KODO – Soul of Motion’ design language – The Mazda KOERU Concept.
Mazda did say that the name “KOERU” literally means “exceed” or “go beyond” in Japanese, but, unfortunately, apart from its dimension which stands at 4,600 mm in length, 1,900 mm wide, 1,500 mm tall with a 2,700 mm wheelbase, Mazda did not reveal much details.
However, from the unveiling photos, we can see that the Mazda KOERU Concept is given a familiar front end design with a big chrome radiator grille that extends into the sweptback headlights. It also looks to feature a muscular side profile and and a distinct rear end with sleek taillights and twin exhaust pipes.
Mazda did mention that the concept rides on a set of 21-inch wheels and features its i-ACTIVSENSE and MZD Connect. It also promises a Jinba-ittai driving performance and refined ride comfort.
The all-new crossover concept proposed by Mazda
Mazda Motor Corporation is unveiling the all-new crossover concept Mazda KOERU for the world premiere at the Frankfurt Motor Show this year.
The Mazda KOERU demonstrates Mazda’s unique and daring interpretation of a crossover vehicle, proposed for the fast-growing crossover market. Featuring the full suite of Mazda’s new-generation SKYACTIV Technologies and designed under the ‘KODO – Soul of Motion’ design language, the concept offers sporty yet delightfully refined styling and driving performance.
The name “KOERU”, which literally means “exceed” or “go beyond” in Japanese, comes from Mazda’s aspiration to deliver value that goes well beyond the existing category norms and standards.
As the latest incarnation of Mazda’s new-generation products, the Mazda KOERU crossover concept offers styling that exudes power, vitality and a new level of polished refinement.
Targeted at customers with a cutting-edge mind-set, the Mazda KOERU is a bold challenge to the existing crossover market and embodies Mazda’s on-going quest to deliver pure driving pleasure.
Evolution of KODO design through the expression of “vitality” and “dignity”
One look at the Mazda KOERU reveals the qualities of KODO design – the power and vitality of a wild animal.
Focusing on the expression of refined dignity, Mazda has imparted the KOERU with awe-inspiring proportions and an intriguing form that hints of a Japanese aesthetic.
The outcome is an evolution of the KODO design theme adapted to the crossover vehicle.
Given a stronger presence than ever before, the Signature Wing is expressive of unwavering determination, whilst the LED guiding rings evoke the bright, strong-willed eyes of an untamed animal.
A tight canopy and a modulating body generate a sense of speed and volume, creating a unique presence that sets the Mazda KOERU apart from existing crossover offerings.
Highlights on the front and rear fenders extend towards the large wheels, suggesting powerful legs pounding the earth.
Jinba-ittai driving performance and refined ride comfort
Throughout its history, Mazda has continually pursued responsive, exhilarating driving.
Fully adopting the latest SKYACTIV technologies, the Mazda KOERU responds linearly to the driver’s operations, providing a true Jinba-ittai driving experience.
Impressive aerodynamic performance is achieved by a sleek body shape and optimisation of the airflow over the upper body, as well as creating a turbulence-rectifying under-floor structure.
These elements also enhance vehicle stability when driving at speed. The Mazda KOERU is significantly quieter and more relaxing due to Mazda’s breakthrough NVH technology that thoroughly quells noise and vibration path.
Those technologies deliver high-quality, amazingly refined driving not offered by the existing crossover vehicles on the market today.