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Air freshener brand Ambi Pur and FC Barcelona announced their regional sponsorship agreement today in Kuala Lumpur. The partnership will be activated across six countries in the Southeast Asia market: Hong Kong, Indonesia, Malaysia, the Philippines, Singapore and Thailand.

The press launch for the partnership was held at Marble 8 Bar & Prive, KL, and attended by Xavier Asensi, Asia-Pacific Managing Director, on behalf of FC Barcelona. Representing Ambi Pur were Nicolas de La Giroday, Chief Executive Officer Procter & Gamble Malaysia and Singapore and Zulfiqar Mahar, Associate Brand Director of Air Car Procter & Gamble International Operations. Also in attendance were Harith Iskandar, Malaysian celebrity comedian; Fahrin Ahmad, popular TV personality and sports host in Malaysia and Ibnu Jamil, Indonesian celebrity and sports presenter.

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Ambi Pur Associate Brand Director, Zulfiqar Mahar, comments on the partnership, “We are proud that Ambi Pur has grown to be one of the most trusted brands in the world and are today excited for the coming together of two No.1 brands who share the same values and emphasis on performance. We believe in providing a breath of fresh air to our fans and strive to bring this experience to more consumers by connecting with them through their passions.”

“Partnering with FCB was a natural fit for Ambi Pur as football, sweat and drive-time are intrinsically linked. Through our collaboration with FC Barcelona, we’re not only bringing the freshness of the World No. 1 Car Freshener to the World’s No.1 Football Team, but we’re bringing that same sense of refreshment and focus to car owners and sportsmen across Southeast Asia”, adds Mahar.

Ambi Pur and FC Barcelona marked the launch of the ‘Winning Partnership of the Year’ with the official handover of an FC Barcelona football shirt printed with Ambi Pur and the number 1, symbolising the coming together of the two World No.1 brands.

Xavier Asensi, Asia Pacific Managing Director of FC Barcelona, comments, “As the World’s No.1 Car Freshener, Ambi Pur is at the top of their game so there was a natural synergy there as a partner for FCB. We are truly happy that the deal expands our regional alliance with Procter & Gamble. With this new partnership we are convinced that together we are beginning a long and successful journey that will bring the FCB team ever closer to our fans in the region, while we bring to them the same refreshing scent experience that our team enjoys every day.”

Echoing these sentiments was P&G Country CEO for Singapore, Malaysia and Brunei, Nicolas de La Giroday. “Partnerships are instrumental in our growth as a brand, and also in strengthening the relationship and affinity with our consumers. Understanding what our consumers value and love allows us to create products which fit perfectly in their every day situations.”

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The newly formed alliance also revealed a ‘Win A Trip To Barcelona Contest’ with the ‘Malodour Penalty Shootout’ game where fans can play to win exclusive merchandise and the grand prize of a trip to Camp Nou, Barcelona. Football fans can experience the shootout when it hits roadshows in December with the Ambi Pur + FC Barcelona Tour Bus travelling to selected stores nationwide from Nov 30th – Dec 27th.

Channeling the champion spirit of FC Barcelona, drivers can now be victorious against malodours with Ambi Pur – the only car freshener that truly eliminates sweaty football smells and other lingering odours.

Follow the tour bus and participate by simply purchasing any two Ambi Car air fresheners in a single receipt and just SMS 016 336 1301 to win (Receipt No., Name, IC No. + complete the slogan in less than 30 words “Ambi Pur with FC Barcelona freshens my journey to glory because …”). Full Terms & Conditions at



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