Lionel Messi Tata Motors

Tata Motors has signed up football star Lionel Messi as its global brand ambassador for its passenger vehicles lineup. The Argentinian has signed a two-year contract with the Indian manufacturer, with an option to extend.

To kick off, Tata Motors will first roll-out the association campaign, #madeofgreat, starring none other than the Barcelona number 10 himself. The company will also soon launch an exclusive, limited edition merchandising range to commemorate the tie-up.

This will be the first time the manufacturer will be undertaking an overall brand association campaign with a brand ambassador. Based on consumer insight, the campaign is hinged on the company’s ethos of providing innovations in the passenger vehicles segment with a combination of design, performance and new technologies.

In a statement, Mayank Pareek, President, Passenger Vehicle Business Unit, said: “We are very excited to have Lionel Messi on board. He is talent galore with conviction & is an icon for today’s youth.”

“Through this powerful campaign we will communicate the values & ethos of the passenger vehicle business. As we look to expand our footprint across the globe, Messi’s unique ability to appeal globally, transcending geographies, makes him ideal person to represent our brand, internationally.”

Speaking for the brand for the first time, Lionel Messi said: “Namaste India. I am very excited about my first association with an Indian brand and am extremely thrilled to be a part of the Tata Motors family.”

“Tata Motors is a true representation of India and a well-established brand, globally. It is important to believe in yourself and keep pushing to achieve success and that is what the first campaign stands for. I hope together we are able to inspire many more,” he added.




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