BMW 740e iPerformance 01

After coming up with the impressive M760i xDrive, which is the flagship variant of the current 7 Series, you’d think BWM would take it easy for a while. No, they wouldn’t. In fact, the German automaker has introduced the 740e iPerformance, marking the introduction of the new iPerformance sub-brand.

BMW says the new designation is exclusive for all of its new crop of plug-in hybrid vehicles starting this July. The vehicles will adopt a significant amount of technologies including electric motors, battery cells and electronic control systems from the model range. The cars even charge from the same i Wallbox home charging station that comes with the i8 and i3.

As for the 740e iPerformance, the car boasts a total system output of 326 hp and 500 Nm of torque. These come from the hybrid drivetrain that comprises a 2.0-litre four-cylinder TwinPower Turbo engine from the 730i and an electric motor integrated into the eight-speed automatic transmission. Like the car it is based on, the 740e will be offered in standard and long wheelbases, with the xDrive all-wheel-drive available as an option.

In terms of styling, the 740e (and all the upcoming iPerformance models), gets an i logo on the front side panel, i8-inspired blue elements in the kidney grille and wheel hubs, as well as an eDrive logo on the C-pillar. It will be revealed in all its metallic glory at the Geneva Motor Show next month.



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