After coming up with the impressive M760i xDrive, which is the flagship variant of the current 7 Series, you’d think BWM would take it easy for a while. No, they wouldn’t. In fact, the German automaker has introduced the 740e iPerformance, marking the introduction of the new iPerformance sub-brand.
BMW says the new designation is exclusive for all of its new crop of plug-in hybrid vehicles starting this July. The vehicles will adopt a significant amount of technologies including electric motors, battery cells and electronic control systems from the i model range. The cars even charge from the same i Wallbox home charging station that comes with the i8 and i3.
As for the 740e iPerformance, the car boasts a total system output of 326 hp and 500 Nm of torque. These come from the hybrid drivetrain that comprises a 2.0-litre four-cylinder TwinPower Turbo engine from the 730i and an electric motor integrated into the eight-speed automatic transmission. Like the car it is based on, the 740e will be offered in standard and long wheelbases, with the xDrive all-wheel-drive available as an option.
In terms of styling, the 740e (and all the upcoming iPerformance models), gets an i logo on the front side panel, i8-inspired blue elements in the kidney grille and wheel hubs, as well as an eDrive logo on the C-pillar. It will be revealed in all its metallic glory at the Geneva Motor Show next month.
World premiere: The new BMW M760Li xDrive raises the bar in the sporting luxury sedan segment as the flagship variant of the successfully launched BMW 7 Series model range. The first ever M Performance TwinPower Turbo 12-cylinder petrol engine generates 441 kW/600 hp* and sprints from 0 to 100 km/h / 62 mph in 3.9 seconds* (fuel consumption combined: 12.6 l/100 km [22.4 mpg imp]; CO2 emissions combined: 294 g/km)**.
The new iPerformance model designation, which will be given to all BMW plug-in hybrid vehicles from July 2016, provides a visible indicator of the transfer of technology from BMW i to the BMW core brand. It will be seen first on the plug-in hybrid variants of the new BMW 7 Series, e.g. the BMW 740e iPerformance. The iPerformance models will benefit from the transfer of technical expertise regarding electric motors, battery cells and electronic control systems. Visible indicators, meanwhile, are a BMW i logo on the front side panel, BMW i-style blue elements in the kidney grille and wheel hubs, and an eDrive logo on the C-pillar. Customers can also make use of the BMW i 360° ELECTRIC range of products and services, including the BMW i Wallbox.
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BMW ConnectedDrive presents the On-Street Parking Information intelligent search function – which helps drivers to locate a free parking space in cities more quickly – and other services.
* Provisional performance data.
** Fuel consumption figures are provisional, calculated according to the EU test cycle and may vary depending on the tyre format specified.
*** Certified by TÜV SÜD.