Toyota C-HR Concept 01

Toyota has announced that it will debut the production version of the C-HR concept at next month’s Geneva Motor Show. The European market C-segment crossover will be built in Sakarya, Turkey, while its hybrid drivetrain will be manufactured in Wales.

“We are entering the C-segment crossover market with a fantastic product and with a hybrid powertrain from the start. This will provide our European operations with further perspectives for sustainable growth,” said Toyota Motor Europe president and CEO Dr Johan van Zyl.

Toyota C-HR Concept 03

On the investments front, Toyota has put an additional 350 million euros into its facility in Turkey for the C-HR project. Although annual production of the hybrid crossover will depend on demand, total production capacity is expected to increase from 150 to 280 thousand vehicles per year while employment could expand from 3,000 to 4,000 in the months leading to the start of production.

The company has also invested an additional 7.1 million pounds in new equipment for its facility in Deeside, Wales, where engines for Auris, Avensis, Corolla and Verso are currently produced. The financial boost is expected to increase the local production-to-sales ratio, which hit 71% in 2015.

Toyota C-HR Concept 07

As for the C-HR itself, apart from the fact that it will underpin Toyota’s new global architecture, little is known about the automaker’s new hybrid crossover.




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