2016 #shellselamatsampai campaign 01

Shell Malaysia today announced the launch of #ShellSelamatSampai, a comprehensive road safety movement to drive road safety awareness and behavioural change among motorcyclists and youth, who were the biggest segments contributing to road fatalities in Malaysia, according to the Malaysian Institute of Road Safety Research (MIROS).

The event was officiated by Datuk Seri Saripuddin Kasim, secretary general of Transport Ministry, representing the Transport Minister, who spoke about his interest in Shell’s initiatives to help the government advocate for road safety for more than half a century.

The programme is designed to drive road safety behaviour by reaching youth and motorcyclists across three strategic environments: secondary schools, universities, and the community.

In secondary schools, the programme will build knowledge and provide practical training on road safety as an official extracurricular programme of the school. It will deliver a comprehensive and fun learning module developed in collaboration with the Malaysian Road Safety Department (JKJR). Shell will also provide funding for selected students who successfully complete these modules to obtain legal motorcycle licenses.

2016 #shellselamatsampai campaign 03

In colleges and universities, the programme will deliver “road safety bootcamps” on campus, which will include opportunities for students to learn defensive driving techniques and have their motorcycles inspected by the Road Transport Department of Malaysia (JPJ).

#ShellSelamatSampai will also work with local communities where the schools, colleges and universities are located to create Shell Safety Zones, so students can arrive and return home safely. Through its network of over 950 retail fuel stations nationwide, the company will also partner with resident associations and local authorities to host road safety carnivals.

To drive impact sustainably, the programme will also work with the schools, colleges, universities and communities to develop road safety policies and improve infrastructure, such as by upgrading roads and refurbishing road safety signage.

The programme will be piloted at two secondary schools, SMK Subang and SMK Subang Bestari; as well as UiTM Puncak Alam and the Kampung Melayu Subang community, reaching approximately 40,000 people. It will also be launched in Sarawak and Sabah later this year.



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