BMW Safety 360° Programme 01

BMW Group Malaysia has introduced the third edition of its BMW Safety 360 programme. This year’s programme is done in collaboration with the Julia Gabriel Centre and the Association of Registered Childcare Providers Malaysia (PPBM) in a bid to raise awareness on road etiquettes as well as in-car safety technology and practices for the upcoming school holiday and Ramadan season.

Held at the Citta Mall branch of Julia Gabriel Centre, the event marked the start of a six-month long program where the brand will be visiting selected kindergartens and Montessori centres throughout the country to raise awareness and galvanise action for more responsible on-the-road and in-car safety practices with parents and their children.

The BMW Safety 360 kicks off at the Julia Gabriel Centre with a week-long Traffic Safety Programme where a series of road safety themed activities and learnings are incorporated into the syllabus for the children and their respective parents.

Sashi Ambi, head of corporate communications at BMW Group Malaysia said that in the first year of the programme, the automaker addressed motorcyclists and asked them to seek motorcycles that offered the latest technologies for safe riding. Meanwhile, the second year saw the company addressed the issue of child restraints and its importance in keeping children safe in cars.

BMW Safety 360° Programme 02

“This year, we are continuing with our work from last year and we want to speak directly to parents and children because we believe that they are the group that urgently needs to be reached out to when raising awareness on road safety issues, particularly on those related to children,” added Ambi.

Buckling children in age- and size-appropriate child car seats, booster seats, and seat belts reduces the risk of serious and fatal injuries. Child car seats reduce the risk of death to infants by 71% and to toddlers by 54% in passenger vehicles, while booster seats reduce the risk of serious injury by 45% for children aged 4-8 years old when compared with seat belt use alone.

Further to that, PPBM also conducted a child restraint demonstration with ISOFIX technology which makes the seat exceptionally safe by eliminating the risk of the seat being incorrectly fitted in the vehicle. Additionally, a child restraint “health check” for families with car seats or booster seats was conducted to ensure appropriate seat use and installation.

The week-long Traffic Safety programme held at Julia Gabriel Centre includes the following:

  • Monday – What’s on the Road? (a visual lesson)
  • Tuesday – Little Messengers (coloring activity)
  • Wednesday – Stop, Look, and Listen (role-playing activity)
  • Thursday – We Hold Hands (arts and crafts activity)
  • Friday – My Car Seat (play and learn activity)
  • Saturday – Seat belt experiment (practical experiment)



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