Kia has just come out with a new advertisement for its 2016 Kia Soul, comparing the volume of the car side by side with the 2016 Honda Fit (Jazz in this part of the world) using a highly unconventional unit of measurement: jellybeans.

In the 30-second commercial, the two cars are side by side under tubes, which then proceed to pour jellybeans into each vehicle’s skyroof, clearly showing one overflowing with jellybeans while the other isn’t even filled to the top yet.

Although this is arguably not apple to apple, considering the Soul is a crossover and the Fit is classified as a subcompact, this is still a creative way of volume comparison.

According to the disclaimer at the bottom of the commercial, this comparison is between a 2016 Soul ! (exclaim) model with the Premium Package and the 2016 Honda Fit EX-L.

The Soul model has a total interior volume of 121 cubic feet, while the Fit has a total interior volume of 110.4 cubic feet.

See the video below:



Previously, Kia Soul commercials had always featured its mascots, the “Soul Hamsters”, the last one released in May probably being the most ambitious, featuring 30 instruments from around the world to create a catchy collaboration meant to illustrate the funky personality of the car.



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