MINI Malaysia has deployed MINI vehicles to 10 of the most accident-prone highway routes in the country as part of a social experiment and social media public service announcement, #flashlightssavelives.
Once on the highways, the vehicles were told to flash their headlights rapidly every five minutes to encourage drivers in the opposite direction to slow down.
The campaign is meant to remind drivers and road users to slow down on the road during the current mid-year school holiday period, which ends this week, as road accidents are known to peak during this time.
The act is a simple and creative take on the common Malaysian road practice and gesture of sending speed trap or hazard warnings between drivers through the flashing of headlights.
MINI Malaysia has taken this act as the centre of its road safety awareness campaign and is calling road users to use the gesture to be mindful and moderate on the road.
Among the top accident-prone locations visited was the Cheras-Kajang Highway, the KL to Rawang Highway, the Kajang to Seremban Highway, and the Penang Bridge.
The #flashlightssavelives campaign was then documented in a case study video which has now been released on MINI Malaysia’s Facebook and YouTube pages.
It is an extension of BMW Group Malaysia’s Safety 360° programme in which BMW speaks to families to remind them of everyday in-car safety for their children.
“Now, we also hope to reach out to Malaysian drivers and road users to remind them to help each other be mindful and moderate on their speed when they are on the road especially during the peak periods,” said BMW Group Malaysia managing director and CEO Han Sang Yun.
The Safety 360° programme was first introduced with BMW Motorrad advocating to motorcycle riders in the country to seek technology and riding equipment which made them safe while riding their motorcycles, and has since been extended to the BMW and MINI brands as part of a holistic focus for the group to promote safer road behaviour, etiquette and innovation.