Mercedes-Benz Malaysia (MBM) has broken its own performance record yet again in the first half of this year, delivering a total of 6,017 cars to customers in the six-month period ended June 2016, registering 17% growth compared to the same period of last year.
Consequently, Mercedes-Benz Malaysia retains its position as the leading premium brand in Malaysia, with YTD June market share of 2.5%, maintaining record unit sales for the 16th consecutive month.
In addition, Mercedes-Benz Malaysia achieved a new milestone in June, recording its best ever month with a total of 1,203 cars sold, and recording its best ever quarter in the second quarter of the year with a total of 3,359 cars sold.
In view of the remarkable growth in unit sales, Mercedes-Benz Malaysia continues to invest RM3 million annually in its Apprentice Training Centre (ATC) to produce sufficient world-class technicians, with over 770 highly-skilled technicians already graduated from ATC to date.
In conjunction with the unveiling of the Proven Exclusivity Centre located at Hap Seng Star Balakong Autohaus, Mercedes-Benz Malaysia re-emphasized Proven Exclusivity by Mercedes-Benz, a programme offering certified pre-owned Mercedes-Benz cars with uncompromised quality, value and assurance to customers.
With Proven Exclusivity, Mercedes-Benz Malaysia aims to reach out to a new market segment of buyers, further extending its portfolio.
Mercedes-Benz Malaysia vice president, sales and marketing, passenger cars Mark Raine, attributed the best ever second quarter and first half of 2016 to a successful product offensive strategy, while maintaining focus on providing a superlative experience to customers.
Mercedes-Benz Malaysia’s locally produced limousines surpassed the previous record set in the first half of 2015, posting a 9 per cent growth with sales of 4,146 units.
The ever-popular C-Class led this segment with sales of 2,534 units, marking a 130% growth.
The flagship S-Class posted 549 vehicles sales, while 1,063 units of the E-Class were delivered to customers in the first half of 2016.
With the recent launch of the new E-Class, MBM expects the locally produced limousines to continue to maintain its growth momentum.
Meanwhile, the new SUV range introduced in January this year, has been performing well with a total of 576 units delivered to customers.
The GLC registered 483 units, while 93 units of the GLE were sold in the period of January to June 2016.
In the compact segment, the A-Class, B-Class, CLA and GLA recorded total sales of 1,278 units in the first half of 2016.
The growth was led by the new generation of A-Class launched in March, registering 18% growth from January to June with a total of 570 units sold.
Daimler AG recently reported that it had breached the one million mark, delivering 1,006,619 units of Mercedes-Benz cars to customers worldwide in the first six months of 2016, a growth of 21.1% compared to the previous year.