Despite anticipation of significantly improved sales from the launch of the Perodua Bezza yesterday, Perodua still maintains its sales forecast of 216,000 units this year.
Its president and CEO Datuk Dr Aminar Rashid said this is because the forecast takes into account cannibalisation of the MyVi and Axia.
However, he said the company will get a clearer picture today, after launching the Bezza yesterday.
“People have been withholding, waiting for the Bezza.
“Tomorrow (today) onwards, better figures can be seen,” he said.
Aminar also said even the current target is a challenge, due to softening demand as a result of economic conditions.
Perodua currently has a market share of 35%, and if it achieves the sales target, this could potentially go up to around 37%, underpinned by the Bezza and expected soft Total Industry Volume (TIV) this year.
The Malaysian Automotive Association had recently revised its 2016 TIV forecast downwards to 580,000 units from 650,000 initially due to lower vehicle sales in the first half of this year.
At the Bezza’s launch yesterday, Dato’ Sri Mustapa Mohamed said the Bezza would significantly contribute to the country’s energy efficient vehicle (EEV) sales, which consisted of just over 30% of TIV last year.
He also said local car manufacturers must keep innovating and put more focus on exports in order to boost the automotive industry.
“Industry players must ensure necessary measures are put in place for the automotive industry’s development.
“Success depends on industry players, they can’t be content with the domestic market, and I am confident PErodua can rise up to this challenge,” he said.
Mustapa added that capitalising on the Asean Economic Community (AEC) has the potential to give automakers access to 20 times the population of Malaysia, and they should leverage the opportunity.
Aminar said the Bezza is a candidate for export, but the company is focusing production to meet domestic demand before putting more focus on exports.
In the first half of the year, Perodua has exported 2,100 vehicles, mostly to Indonesia and Sri Lanka and expects another 2,700 to 2,800 to be exported in the second half.
Perodua’s EEV plant currently has a capacity of 200,000 units a year with two shifts, out of which between 72,000 and 94,000 are taken up by the Bezza, with the rest for the Axia which is the company’s current best-seller.
Aminar doesn’t expect the Bezza to take over as a best-seller, but he believes it will be a close second, followed by the MyVi.
He added that the MyVi and Alza have seen a decline in sales while the Axia is still seeing strong bookings at between 9,000 and 10,000 a month even after almost two years of launch, as the MyVi and Alza are both dated models and are due for updating.