Isuzu Malaysia is confident it can surpass last year’s record sales of 6,042 units this year, despite the Malaysian Automotive Association’s (MAA), based on the current sales momentum of the Isuzu D-Max and the heightened customer-centric efforts by the company.

The company said demand for the D-Max rose in the first half of 2016, going against the current downward trend of the automotive market in general, especially the pick-up truck segment which saw a 15% contraction across the board.

Its sales went up by 10.6% over the corresponding period in 2015 to 3,069 units, giving it a 3.4 gain to market share to 14.7% in the pick-up truck segment.

Isuzu Malaysia executive director Hajime Machimura said high demand for the D-Max remained consistent with previous market trends when consumer sentiment was at its peak.

“Isuzu vehicles continue to convincingly impact users by providing genuine solutions of good value, dependability and excellent driving character, bringing welcome relief at times when motoring has become a necessary burden.

“By focusing the appeal of these strong characteristics of Isuzu pick-up trucks, we have been able to show that the general rise in the cost of living need not impact the quality of life if you spend less on transportation running costs,” he said.

The Isuzu D-Max has been proven to be one of the toughest and most fuel efficient pick-up trucks in the market, having traversed the heart of Sabah’s interior numerous times over the years in the Borneo Safari off-road challenge while remaining the undefeated Asian Auto Fuel Efficiency Award trophy holder for a record six consecutive times.


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