Hyundai Motor today has unveiled the first rendering of its all-new Azera – badged as Grandeur in Korea – with its design encapsulating Hyundai Motor’s role as a game changer.

The newest bearer of a long-established signature sedan nameplate from Hyundai Motor, the sixth-generation Azera builds on its rich heritage while also setting its own legacy thanks to its futuristic looks.

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“The All-new Azera’s sophisticated design represents a dramatic departure from its predecessor’s styling, while taking hints from previous Azera models to ensure it is still fundamentally recognisable as the newest generation of a distinct lineage.

“Subtle, beautiful detailing is seamlessly and harmoniously incorporated into the body that exhibits taut lines and exquisitely balanced proportions,” said Hyundai in a statement.

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The automaker also said the Azera spearheads a new era for Hyundai Motor design, conceived to appear choreographed with passionate movement and to convey sensuous, dramatic expression with a new signature cascading grille that represents one of many new premium styling features.

The All-new Azera will be available for purchase from Hyundai Motor in Korea within the next month.



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