Modenas today unveiled two new scooters under its name, the Karisma 125 and Elegan 250, as well as the Kymco Downtown 250i launch by Edaran Modenas Sdn Bhd (EMOS), its subsidiary – priced at RM4,980, RM12,830 and RM21,500 respectively, OTR not inclusive of GST.
“Since the launch of their first moped in 1996, Modenas and EMOS have continued to take proactive steps to explore opportunities to both widen their product range and identify strategic partnerships.
“Today’s triple launch will address the needs of the market,” said DRB-HICOM group managing director Dato’ Sri Syed Faisal Albar.
The new generation Karisma 125 comes in two colours – Bright Red and Pearly White – and is powered by a 125cc engine which generates 9hp at 7,500rpm.
Some of its key features include a single USB port, a multi-purpose key control system and a spacious compartment.
The Elegan 250 is also offered in two colours – Matt Black and Matt White – and is powered by a 250cc fuel injection single overhead cam (SOHC) engine that generates 22hp at 7,000rpm.
It has a telescopic fork for the front suspension, and is equipped with front and rear disc brakes as well as an LCD dashboard.
Meanwhile, the Kymco Downtown 250i is the first Kymco model launched after securing exclusive distributorship rights for Kymco in Malaysia.
Modenas plans to sell 2,000 units of the Karisma 125, 500 units of the Elegan 125 and 250 units of the Kymco Downtown 250i next year.
EMOS is aiming to capture more than 10% for the 125cc category and 50% of the 200-250cc category for the scooter market share by 2017, and the venture with Kymco will be part of this target.
“Over the past three years, scooters accounted for 13% of the country’s total industry volume of motorcycle sales of 60,000 units.
“The segment is expected to grow further over the next five years, with an average annual increase of 5%,” said Faisal.
He said both Kymco and DRB-HICOM can leverage each other’s strengths and experience, encompassing vehicle design and development, manufacturing of components and vehicle manufacturing, assembly and importation, to vehicle inspection, distribution, sales and after-sales activities.
For the local market, the Kymco scooters are assembled at the Modenas plant in Gurun, under the company’s CKD programme.
Modenas is also working on increasing localisation for Modenas-based models, although Kymco will remain fully imported for the near future.
To facilitate after sales support and needs of Kymco scooter users, EMOS is planning to leverage its network of 200 dealers and its own service centres in Gurun, Ipoh, Subang, Johor Bahru and Kuantan.
It has appointed 30 dealers as part of its business partners in introducing Kymco scooters to the market.