SISMA Auto (Utara) Sdn Bhd, which has been appointed by Jaguar Land Rover (Malaysia) Sdn Bhd as the exclusive dealer for the two luxury automotive brands in the Northern region, has officially opened a brand new showroom at Jalan Sultan Ahmad Shah on Penang island to cater to the growing market.
The strategically located new showroom supplements SISMA Auto Utara’s full-fledged Jaguar Land Rover service centre at Sungai Pinang that has been in operation since 2015.
The Penang branch is SISMA Auto’s third after its flagship 3S centre in Glenmarie and its city showcase showroom in Bukit Bintang in the heart of Kuala Lumpur’s business and tourist district.
SISMA Auto’s new Penang showroom, which sits on 28,000 sq ft of land with ample parking space, will showcase the latest range of Jaguar and Land Rover models available in Malaysia.
Service customers can also choose to drop off their Jaguar or Land Rover at the showroom.
SISMA Auto Utara sales manager Eric Ooi said, the new Penang Island showcase showroom would help enhance market awareness and reach of Jaguar and Land Rover through better brand and product visibility at a high traffic and premium location.
“The current range of products from both Jaguar and Land Rover are some of the best and most exciting ever in the history of these two iconic British automotive brands.
“We are delighted to be able to showcase the All-New F-Pace, the first-ever performance SUV produced by Jaguar, in conjunction with our opening,” he said.
Ooi added that the new showcase showroom and service centre would serve a large pool of existing Jaguar and Land Rover owners not only in Penang but also the surrounding Northern region.
All valid service vouchers issued by the previous authorised dealer would be honoured by SISMA Auto Utara.
For product enquiries, test-drives and aftersales service, please contact SISMA Auto Utara at 04-226 2279 (Sales) and 04-288 1155 (Service).