Honda Malaysia has received over 4,000 bookings for its all-new BR-V less than three weeks since its launch, which is equivalent to the company’s sales target for the model for five months, at 800 units targeted a month.
The company said although the number of bookings has far exceeded its original target, the expected delivery period for the All-New BR-V remains at one to two months.
It said it is able to sustain this waiting period due to the ability to adjust production schedule based on demand at its manufacturing plant which currently works on two production lines.
The V variant leads the number of bookings at 83% of the total number of units booked while the remaining 17% accounts for the E variant.
“Based on the bookings thus far, we note that the All-New BR-V attracts both urban and sub-urban customers from all over Malaysia.
“Due to its many practical features and affordable price tag, the All-New BR-V has received bookings from many first time customers who have never owned a Honda vehicle before,” said the company in a statement.
The BR-V was the first Honda R&D Asia Pacific Co., Ltd. (HRAP) model launched in Malaysia and is well received by customers who are looking to own a comfortable full seven-seater which is stylish, practical yet affordable.
It was awarded five stars by ASEAN NCAP, the highest safety standard for a vehicle in Malaysia, with its various safety features including Dual Front SRS Airbags, Vehicle Stability Assist (VSA), Hill Start Assist (HSA), Anti-lock Braking System (ABS), Electronic Brake Distribution (EBD) and Isofix.
As a goodwill gesture of appreciation and to share the joy of surpassing its booking expectations, Honda Malaysia managing director and CEO Katsuto Hayashi has embarked on a special project to personalise his very own hand drawn All-New BR-V card to be delivered to all Honda customers in conjunction with their birthdays.