Mercedes-Benz has had a record-breaking year in 2016, with 11,779 vehicles delivered, gaining the carmaker top spot in the premium segment not only in Malaysia but also globally.
Mercedes-Benz Malaysia (MBM) registered 9% growth in unit sales gaining it 2.4% market share, while globally the brand recorded 11.3% in growth, with over 2 million vehicles sold worldwide.
“Our best ever month in 2016 was recorded in June, with 1,203 units sold; as a result, the second quarter of 2016 was the best performing quarter with 3,359 units sold.
“This is the first time we have surpassed the 11,000 mark in terms of units delivered to customers,” said MBM vice president sales and marketing, Mercedes-Benz Cars Mark Raine.
MBM’s locally produced limousines which comprise the C-, E- and S-Class collectively recorded a total of 7,750 units sold, while the compact vehicles comprising the A-Class, B-Class, GLA and CLA recorded 2,316 units sold.
The recently launched SUVs saw a total of 1,671 units delivered with the GLC being the most popular model at 1,421 units sold, followed by the GLW with 250 units sold.
Amidst growing demand for Mercedes-Benz passenger cars, the MBM Pekan production plant currently produces eight models – the C180 Avantgarde, C200 Exclusive, C200 Avantgarde, C250 AMG, the new E-Class, S400h AMG, GLC250 AMG and C350e.
The plant produced 7,882 vehicles in 2016 alone, marking a 2.2% compared to the previous year.
Demand for Mercedes-Benz vehicles in the Asia-Pacific region has also achieved a new high, increasing by 19.3% compared to 2015, with 734,169 vehicles delivered.
Malaysia was listed as a contributor to this growth along with other leading Asia-Pacific countries including Japan with 3.5% growth, South Korea with 25%, Australia with 14.8% and Taiwan with 17.4%.
MBM president and CEO Dr Klaus Weidner said he is confident in the company’s performance for this year, despite the economic situation.