Honda Malaysia has celebrated the production of its 600,000th unit in its plant at Pegoh, Malacca, while also celebrating 100,000 units sold for the current financial year ended March 31, 2017.
The achievements, which were achieved despite the challenging market situation over the past year, marking a “successful and strong first quarter of 2017” for the company.
The 600,000th unit production was achieved within a span of 14 years since Honda Malaysia started local assembly in the plant.
Currently, the company has two production lines in the plant; the No. 1 Line which started operations in 2003 and the No. 2 Line which began operations in 2014.
The addition of the No. 2 Line enabled production to grow at an accelerated rate, achieving 300,000 units in just three years compared to the 11 years it took to achieve the first 300,000 units with only the No. 1 Line in operation.
“I believe this was achieved through good strategy and strong challenging spirit from the Honda family.
“With this ready-available facility in the Malacca plant, Honda Malaysia has the spare capacity to fulfil bookings from customers as well as produce the best products for Malaysians,” said Honda Malaysia managing director and CEO Katsuto Hayashi.
The two lines produce seven models – the Accord, City, Civic, CR-V, Jazz, HR-V and BR-V.
Equipped with advanced technologies, the Pegoh plant was built with flexible production capacity that can produce multiple models at the same time in order to meet market demand, enabling Honda Malaysia to shorten the waiting period for customers when there is a surge in the bookings for certain models.
This enabled waiting time for the BR-V to be at only up to two months despite bookings of almost 10,000 units – 12 times of its monthly sales target – same as the waiting period for all Honda models.
The BR-V, which was launched in January, was developed in Asia exclusively for Asian countries and has achieved over 5,200 registrations.
The all-new City launched on March 2 also exceeded expectations, achieving almost 3,000 units booked 50% more than the monthly target of 2,000 units.
Some of the latest technologies applied in the plant include the automated Smart Welding Machine to produce high rigidity body frames utilising high quality material as well as the international standard painting facility comprising Spray Robots and Under Body Coating which improve the quality of body paint and ensure precise coating thickness.
Meanwhile, the custom-built 2.1km Test Course puts every vehicle that comes out of the production line through rigorous testing to check that it passes the quality and standards set by the company.
The 600,000th vehicle that rolled out of the No.2 Line at the Pegoh plant was a City, which is an important model for Honda Malaysia, being the largest sales contributor for the company as the B-segment leader for two years in a row.