The Malaysia Autoshow 2017, one of MAI’s flagship events and the country’s largest annual auto show, is returning at a new and bigger location, Malaysia Agro Exposition Park (MAEPS) in Serdang, to be held November 9 to 12.
This year, the show is themed “Energy Efficient Vehicles to the Future”, and will highlight the latest line-up of energy efficient vehicles (EEVs) with a showcase of automated driving.
“The new venue gives the industry more opportunity to brand and market products and services while providing visitors with more immersive experiences during the four day event.
“All the major car brands will be under one roof, with miles of test drive routes for potential customers,” said Malaysia Automotive Institute (MAI) chief executive officer and Malaysia Autoshow 2017 organising chairman Dato’ Madani Sahari, chief executive officer of and organising chairman, Malaysia Autoshow 2017.
The show will utilise both indoor convention halls for new car launches, display of new cars as well as lifestyle and accessory booths, while outdoor space will be utilised for visitors to enjoy test drives and other family-oriented activities.
Participating car companies will line up special deals and packages exclusively at the auto show.
This year’s edition will see two innovations – winners of the Malaysia Car of the Year (COTY) 2017 will be announced on the evening of the first day so that car buyers can be better guided in their buying decision, translating to better sales for the category winners, and all car models currently available in the Malaysian market (OEMs) will now be eligible for judging in the Malaysia COTY awards.
Higher education institutions will be invited to participate in the auto show together with an employment drive for job seekers with participating companies from the vendor community, as part of MAI’s career enhancement strategy.
There will also be safety, security and environment awareness programmes ongoing during the four-day event, including Asean NCAP, MAI Safe Car, MAI Car Care Week as well as automotive conferences and forums.
Over 150 exhibitors from various vehicle, aftermarket and accessory brands will be displaying their products during the event.
Other attractions include Malaysia COTY 2017 People’s Choice, 4×4 offroad obstacle track, food trucks, lucky draws with attractive prizes and a property exhibition.