Mercedes-Benz Malaysia (MBM) has recorded promising growth in the first quarter of the year, with 2,945 units delivered to customers, registering double digit growth of 11% and retaining a leading market share of 2.3% in the premium passenger car segment.
In the first quarter, its locally produced limousines comprising the C-Class, E-Class and S-Class collectively recorded a total of 1,820 units delivered, led by the C-Class with 1,083 units, and the E-Class at a close second selling a total of 610 units, while the compact A-Class, B-Class, GLA and CLA Class recorded 434 units.
The company attributes a big part of its sales growth to the SUV range which recorded 594 units delivered to customers, a 247% jump compared to the corresponding period of last year, and most notable was the GLC which marked 306% growth with sales of 491 units.
Another notable growth segment for MBM this quarter was its Dream Cars range which recorded 93 units sold, a 365% surge compared to the first quarter of last year.
Moving forward, the company expects to maintain or even improve its growth in the year, despite the current challenging economic scenario.
Besides sales growth, MBM also continued to ramp up aftersales capabilities, servicing a total of 30,629 vehicles in its dealership network in the first quarter of 2017.
To date, MBM has 30 dedicated dealerships nationwide, the newest being the Mercedes-Benz Cycle & Carriage Bintang Cheras Autohaus, and the newly enhanced Mercedes-Benz Mofaz Kota Bharu and Mercedes-Benz Mofaz Kuala Terengganu Autohauses.
MBM president and CEO Dr Claus Weidner also reaffirmed the company’s commitment to the government’s aspirations of being an energy efficient vehicle (EEV) hub.
“The future of mobility as we know it is in autonomous and emission-free vehicles; the autonomous sector has begun moving in this direction and MBM continues to be an active contributor to the dialogue of best practices in relation to EEV.
“In preparation for this, MBM remains active in developing skilled and dynamic professionals equipped to perform in today’s automotive environment,” he said.
MBM also increased the capacity of its Training Academy – which features a fully operational workshop for real world workplace simulation – to accommodate over 2,000 training days per year, in tandem with volume growth.
The company has invested over RM900 million in the production, sales and distribution of its vehicles since 2003 up to 2016, aiming to strengthen its business in the country and to grow its market.
Production growth was another positive indicator for the brand, with its Pekan plant producing 1,977 units in the first quarter of the year.
It currently produces 11 variants, namely the C180 Avantgarde, C200 Exclusive, C200 Avantgarde, C250 AMG, E200 Avantgarde, E200 Exclusive, E250 Avantgarde, E350e, S400h AMG, GLC250 AMG, and C350e.
This year, we can expect one facelift, four special editions, two models and 14 variants to be launched by the brand, including the recently launched E-Class CKD and A-Class Urban Hunting Activity Edition.
On a global level, Daimler AG announced the brand achieved a 16% increase in the first quarter with 560,625 units sold, its best quarter of all time.