Perodua registered nearly 50,300 vehicles in the first quarter of 2017, an increase of 6.5% from 47,200 units in the same period last year with an estimated 35.9% market share of the total industry volume at 140,000 vehicles sold so far this year.
In the first quarter of 2016, Perodua had also captured a market share of 35.9% out of a total industry volume of 131,300 units.
On a month-to-month basis, Perodua sold 19,500 vehicles in March 2017 against 17,300 units in the same month last year, an increase of 13%.
Perodua president and CEO Datuk Dr Aminar Rashid Salleh believes the increasing number of sales is due to the introduction of the Axia facelift as well as aggressive promotions for other Perodua models.
Numbers are based on the company’s internal research and is subject to official figures from the Malaysia Automotive Association (MAA).
Aminar expects sustained growth in Perodua’s aftersales business – barring any unforeseen circumstances – which has seen growth in the first quarter for both parts and accessories sales, and service intakes.
Perodua saw 518,201 intakes for the first quarter of the year, an increase of 1% from 515,343 intakes in the first quarter of last year.
Parts and accessories revenue rose 5% to RM68 million in the first quarter of 2017 from RM65 million in the same quarter last year.
Meanwhile, the body and paint business saw a growth revenue of 17% compared to the same period of last year, which Aminar said indicates positive results on the decision made to expand into this business about seven years ago.
Perodua has also produced 49,218 vehicles in the first quarter of the year against 48,300 vehicles in the same quarter of 2016, attributed to high demand of the Axia Facelift and Bezza.
On export, for the first quarter of 2017, Perodua exported 941 vehicles to six countries, a 41% decrease from 1,600 vehicles in the corresponding period of last year.
Despite the shortfall in export so far this year, Aminar is still positive Perodua would achieve its export target of 5,000 units in 2017, which is almost the same figure as 2016.
The company aims to steadily grow its regional reach as it further improves operations to become globally competitive.
“Overall, we are cautiously optimistic of achieving our sales target of 202,000 units for the year.
“We also foresee that despite the challenges in the automotive industry, there will be modest growth for the industry this year,” he said.