Petronas Lubricants Marketing Malaysia (PLMM) today launched its flagship range of motorcycle lubricants Petronas Sprinta with UltraFlex.
Launched in India last month, the company said the new range of motorcycle lubricants addresses the core requirements of motorcycle riders who want reliable and better quality rides.
PLMM claims the lubricant can provide oil film strength up to 41% higher than the industry benchmark and also provides “exceptional deposit control”.
This means the oil is capable of helping the engine endure the effects of load, speed and engine stress without breaking down, allowing the bike to respond better, as well as maintain power and ride quality.
At present, there is an estimated 11.6 million bikes in Malaysia with a compounded annual growth rate (CAGR) of 4%, out of which 81% ride everyday with 70% relying solely on their bikes as a mode of transport.
“Daily usage puts a lot of stress on bike engines, even under normal riding conditions.
“As a result, many consumers constantly worry about their bikes breaking down, forcing them into costly repairs or major overhauls,” said PLMM chief executive officer Zubair Abdul Razak.
Bike stress is caused by high shear conditions resulting from mechanical stress and high temperatures inside the engine which can reach temperatures of up to 33% higher than that of car engines.
Left unmanaged, these issues can lead to rattling noises and sluggish performance.
With the launch of the Petronas Sprinta with UltraFlex, all previous products will no longer be available on the market.
The motorcycle lubricant range, priced from RM15 to RM70, consists of fully synthetic, semi-synthetic and mineral oils as well as scooter oils, meeting the needs of consumers of different segments.
The company aims to be the top lubricant player in the country by the end of next year, from its current second spot.
It expects to triple the current contribution to revenue from 1% to 3% within the next year with the launch of this product.
“Our growth ambition is built on technology as a fundamental differentiator to continuously deliver superior products and services to meet consumer needs, while preparing ourselves to capture rising market opportunities.
“Our commitment to research and technology includes a US$60 million investment in a technology centre in Turin, Italy which will be completed at the end of this year,” said Petronas Lubricants International (PLI) regional head for Asia Pacific Mohd Khalid Mohamed Latiff.