BMW Group Malaysia has opened its new Regional Parts Distribution Centre at the Free Industrial Zone of the Senai International Airport in Johor Bahru, which will support over 23 countries in the region as a logistics warehouse and parts distribution centre for after sales parts, components and lifestyle merchandise for BMW, MINI and BMW Motorrad.
Situated on over 775,000 sq ft of land in the Free Industrial Zone and with an investment of over RM 130 million, it is one of the largest BMW facility of its kind in the Asia Pacific region.
Malaysian Investment Development Authority (MIDA) chief executive officer Dato’ Azman Mahmud said the new Regional Parts Distribution Centre is timely in capturing the growing market opportunities in this region, especially with existing strategic free trade agreements and the upcoming Regional Comprehensive Economic Partnership (RCEP), as it will increase market accessibility across member countries.
“This new facility does not only reflect on the Group’s commitment to boost the regional competitiveness of our nation, but is providing greater employment opportunities and businesses for Malaysians; so far, they have engaged 55 local service providers with an annual contract value of more than RM25 million.
“The exchange of technological know-how will surely contribute to developing a more innovative and talented workforce,” he said.
BMW Group senior vice president region Asia, Pacific and South Africa Hendrik von Kuenheim said the opening of the centre will help the group continue its vision to deliver “the best in automotive innovation and value” to its customers in the region.
“The record sales performance we achieved in Asia last year and in the first quarter of 2017 is a testament to the strength of the BMW Group in the region.
“In that, we believe Malaysia to be a key market that supports our strategic business direction in expanding our footprint in the region,” he said.
Aside from increased investments to the country, the new BMW Group Regional Parts Distribution Centre will see dealers across the region see better availability and faster lead times in the delivery of after sales spare parts, components and lifestyle merchandise.
The new parts distribution centre will be supplying to Malaysia, Singapore, Thailand, South Korea, Australia, New Zealand, Indonesia, Taiwan, Hong Kong, Macau, Philippines, Brunei, Laos, Cambodia, Myanmar, Vietnam, Bangladesh, Mongolia, Sri Lanka, Tahiti, New Caledonia, Fiji, and Guam. The new centre is also expected to create 120 new job opportunities.