Chevron Malaysia Limited, which markets the Caltex brand, has announced the launch of its ‘True Power from Within’ promotion in conjunction with the 10th Anniversary of the popular blockbuster movie Transformers for the upcoming release of Transformers: The Last Knight.

Until July 31, customers can purchase selected Havoline, Delo and Techron products to participate in the contests for a chance to win prizes including Vespa scooters, exclusive Transformers premiums, StarCash, shopping vouchers and promotional monthly lucky draws.

Loyal members of the Caltex Journey Card and B Infinite Card are entitled to special draws and a chance to win up to 2,000,000 BPoints.

There will be two campaigns running consecutively during its “True Power from Within” promotion period, for lubricants as well as fuels.

Under the Caltex ‘True Power from Within’ Promotion: Lubricants campaign, those who purchase selected products within the Havoline, Delo and Techron Concentrate Plus range from participating stations and workshops will receive an exclusive movie premium – polo shirt, T-shirt or microfibre towel depending on product purchased – in a promotional box set.

Customers also stand a chance to win lucky draw prizes including five Bose Bluetooth speakers and 10 shopping vouchers valued at RM200 each, with the grand prize being a Vespa LT150.

The lucky draw will be held on August 16 and the lucky winners will be published on the campaign website.

Meanwhile, under the Caltex ‘True Power from Within’ Promotion: Fuels campaign, a minimum purchase of RM50 worth of fuel offers customers a chance to take part in a lucky draw for a chance to win Vespa scooters, StarCash and bonus BPoints for Caltex Journey Card and B Infinite members who use their loyalty cards to purchase any Caltex petrol or diesel at stations nationwide.

There will be two lucky draws, held on the following dates, along with the corresponding prizes:

Lucky Draw Dates

Prizes

First Draw

(4 July 2017)

  • 10 winners:  Vespa® scooter
  • 30 consolation winners: StarCash worth RM200
  • Additional to Caltex JOURNEY™ Card and B Infinite members – 100 winners from a pool of 1,000,000 BPoints

Second Draw

(10 August 2017)

  • 10 winners:  Vespa® scooter
  • 30 consolation winners: StarCash worth RM200
  • Additional to Caltex JOURNEY™ Card and B Infinite members – 100 winners from a pool of 1,000,000 BPoints

Customers who purchase a minimum RM50 worth of fuel during this promotion period at Caltex stations nationwide will receive a free Transformers Tissue Box whilst stocks last.

From June 15, customers who fuel up with a minimum RM50 petrol or diesel purchase will also be entitled to purchase an exclusive Transformers Reversible Umbrella for RM39.90 at all Caltex service stations.

Winners of the lucky draw will be published on the campaign website and Caltex Malaysia Facebook.

Besides that, there is also the Spot the Caltex Fun Truck contest, which runs until June 3, in which members of the public can participate by snapping a selfie or group picture with the truck and post it on the Caltex Malaysia Facebook wall or on your personal Instagram account with a creative caption in less than 10 words, “Caltex brings you true power because…” with the hashtag “#CaltexTruePower.

Over a period of three weeks, five weekly winners will walk away with StarCash worth RM200 and will be featured in Caltex’s promotional materials.



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