Sole distributor for Haval vehicles in Malaysia Go Auto has penetrated the market of Batam, Indonesia as part of its efforts to make Malaysia a hub for Haval brand in the ASEAN region, with models including the H1, H2 and H8.
Batam is the latest market in ASEAN to be penetrated by Go Auto, following its successful exports into Cambodia and Brunei.
Efforts to export the vehicles is in line with Go Auto’s plan to turn Malaysia into Haval Sports Utility Vehicle (SUV) assembling hub with Energy Efficient Vehicles (EEV) status for ASEAN market.
Go Auto chief executive officer Ahmad Azam Sulaiman said the company has received almost 100 bookings for the BAtam market, and he is optimistic the number will increase after the official launch, with a target this year of 400 units.
“Other than Cambodia, Brunei and Batam, Go Auto is planning to enter several ASEAN countries including Vietnam, Philippines and Myanmar between this year and next year.
“We also have demands coming in from Singapore which we think is fascinating; it’s not due to market value but more on the brand itself,” he said.
He added that the brand’s arrival in Singapore would be a benchmark for the brand in ASEAN.