Perodua has officially announced the first giveback for its ‘Muhibah di Jalan Raya’ road safety campaign after receiving more than 500 pledges from the public.
The campaign is a long term road safety campaign aimed at promoting safer and friendlier road usage by encouraging users to upload their individual pledges as their commitment and contribution for better road safety.
Perodua president and chief executive officer Datuk Dr Aminar Rashid Salleh said one of the main cause of road accidents is believed to be due to drivers’ attitudes, so the company wishes to influence that attitude by promoting a community of online users who want to see a positive change on the roads.
The campaign invites road users to pledge by uploading a picture or video of themselves with the “OK” sign on their Instagram or Facebook with the hashtag #muhibahdijalanraya.
The 500 pledges received from the public unlocked the first giveback from Perodua, in which 500 Perodua customers are given free inspections at any of their 182 service centres nationwide.
On top of this, top 10 most creative posts each month will also receive gifts from Perodua.
The campaign was launched in conjunction with the balik kampung season during the chinese New Year celebration in February, as road accidents tend to spike during festive seasons, and more awareness and reminders are needed during these periods.
“As Muhibah Di Jalan Raya campaign is a long term road safety campaign to reduce the accident rates in our country, we welcome the general public to help make this positive change by uploading their pledge to drive safely and courteously on the road, and also to spread the word to their friends and family members,” said Aminar.
To add on further to its road safety campaign, Perodua will also organise the Perodua Tweckbot programme, a Perodua 50-point vehicle inspection at the Giant Hypermarket in Section 13, Shah Alam from 19th May to 21st May 2017.
The 50-point safety check includes an engine check, transmission check, coolant system including coolant level, fan and temperature, brake system check including brake fluid and brake pad wear, power steering system check, clutch system check, tyre check, suspension check, electrical system check including battery, lights and water checks and engine diagnosis.
In addition to the free 50-point safety check, Perodua will also offer a 20% discount on parts and accessories to its customers who participate in the programme, subject to terms and conditions.