The automatic variant of the Perodua Bezza 1.0L has made its debut in Sri Lanka via the company’s official distributor there, Unimo Enterprises Ltd.
Sri Lanka is the largest export market for the brand, with 14,000 units of Perodua vehicles sold there between 1997 and end May 2017.
Other than the Bezza, Unimo currently imports the Axia which saw 1,400 units sold last year.
Perodua president and chief executive officer Datuk Dr Aminar Rashid Salleh said Perodua is still relatively small in Sri Lanka, but the company sees much potential there as the country’s economy expands.
“Starting this year, we are seriously looking at further expanding our current export markets and studying new ones as we work to realise our vision of becoming a regional player,” Aminar said.
Since 1997, Perodua has exported five models to Sri Lanka, which are the Perodua Kancil, Kenari, Kelisa, Viva and Bezza.
“We wish to thank Perodua for all the support it has shown Unimo over the past 21 years and we look forward to growing the Perodua brand in this country,” Unimo Group Chief Executive Officer / Executive Director Mr. Chanaka Yatawara.
“We believe that the Bezza will be well accepted in Sri Lanka as this car has all the features that appeals to all; it is spacious, well designed, fuel efficient and versatile – a winning combination,” said Unimo group chief executive officer and executive director Chanaka Yatawara.
The Perodua Bezza 1.0L (automatic transmission) is priced at 3.69 million Sri Lankan Rupees (RM103,162.29).
Overall, Perodua has exported 1,600 units this year, from January to May, to six countries, including to Indonesia under the Daihatsu’s Sirion.
“Since we started our export programme, we have exported 75,000 vehicles.
“At its height, we exported to 21 different countries,” Aminar said.