In view of the local trend leaning towards SUVs, Perodua is currently studying the possibility of developing its own SUV.
Its president and chief executive officer Datuk Dr Aminar Rashid Salleh said it is something the company is looking into.
“We are seriously considering it, it is not out of our range.
“It is within our range, and we are now studying the possibility,” he said.
He added that the company is also putting more resources into product planning and catering to consumer needs and wants.
However, he declined to divulge any further details or timeline of execution, although he said if Perodua does come out with an SUV it would keep to the brand’s principles of creating vehicles that are affordable and not compromising on quality or safety, as well as remain in the compact segment it is currently in.
“We will always make sure the total cost of ownership is affordable for the consumer,” he said.
Meanwhile, Aminar said the company is restrategising its export business since this year, and is looking at factors that can affect export such as cost, quality, market requirements and regulations.
He also said for the moment, the brand’s first objective in exports is to achieve marginal profit.
Moving forward, Aminar said the company would engage more with distributors and customers in the markets it is reaching out to.
He added that if need be, and if the volume would justify costs, the company may also introduce variants for export.
As such, Perodua will work on upgrading and modernising its older plant, Perodua Manufacturing Sdn Bhd, to catch up to the newer plant, Perodua Global Manufacturing Sdn Bhd (PGMSB), and position it at a global quality level.
However, Aminar emphasised the company’s focus is still to continue being relevant in the local market as well as defend its market share.