Shell Advance has embarked on a four-month long nationwide roadshow across Peninsular Malaysia, Sabah and Sarawak from until October 29 to reach out to passionate bikers.

The roadshow, which marks the kick-off of the brand’s new ‘Outride Anything’ campaign, will be held at various popular bikers’ hangouts such as bike workshops, shopping malls and hypermarkets, where visitors can have fun and enjoy goodies, including tickets to the 2017 Shell Malaysia MotoGP.

Visitors to the roadshow can strike dramatic poses on a superbike in the special `elbow down’ challenge and upload the photographs on social media to qualify for a spin at the Shell Advance ‘wheel of fortune’ to win instant prizes.

Those who purchase any Shell Advance product during the roadshow are also entitled to participate in a bike simulator time trial, and top 10 participants with the fastest times at every roadshow location will win two tickets to the 2017 Shell Malaysia MotoGP.

In addition, those who purchase any Shell Advance Ultra, AX 7 and AX 5 products shall be eligible to participate in the roadshow contest where five customised Shark helmets worth RM1,250 each will be up for grabs.

Besides that, this year’s roadshow has also been designed to upgrade the skills of motorcycle mechanics and incentivise those with “the desire and commitment to improve themselves.”

At selected locations, a professional trainer will be conducting ‘live’ training sessions to help mechanics from the brand’s network of partner workshops to upgrade their knowledge and expertise.

The training is part of the exclusive Shell Advance Masterclass series that guide mechanics on how to properly maintain nine key components of a motorcycle.

Registered mechanics who successfully complete the entire eight modules by September 30 will be incentivised with two tickets to the 2017 Shell Malaysia MotoGP and certification from Shell Malaysia.

According to Shell Lubricants Marketing Manager – Malaysia and Singapore Alex Lim, the company plans to help upgrade the skills of almost 2,400 mechanics, many of whom were self-taught or learned on the job.

“As the lubricant market and technology leader, we believe that our investment in this programme would benefit the entire value chain as it creates a pool of professionally trained and certified mechanics.

“Bikers will enjoy better service, workshop owners can grow their business through better customer satisfaction and the mechanics themselves can look forward to more rewarding careers,” he said.


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