Volvo Car Malaysia has appointed its newest dealer in Penang, iRoll Auto Sdn Bhd, to better service its customers in the Northern Region.

“Establishing our presence on mainland Penang is a very important step towards creating better access to Volvo products and services to our customers in the Northern region where the market is certainly booming,” said Volvo Car Malaysia managing director Lennart Stegland.

Juru Auto-City was chosen as the location for the 3S Centre (Sales, Service and Spare Parts) due to its easy access to the North-South Expressway and its reputation for auto-related services.

“The combination of easy accessibility and Juru Auto-City’s established reputation as an automotive services hub makes this a very attractive location,” said iRoll Auto Sdn Bhd managing director Ang Hock Guan.

Volvo Juru will also implement a new concept, Volvo Retail Experience (VRE), through which Volvo promises a Scandinavian feel within its sales floor and an improved customer service experience.

“As we continue to introduce products that are well-designed, luxurious and safe, we strive to extend the same feeling to our customers from the very moment they enter our retail environment,” said Stegland.

Inspired by Scandinavia, the VRE showroom is specially conceptualised as a ‘living room,’ featuring chic Scandinavian-designed furniture, clean air and warm lighting in the interior.

The VRE concept was designed so customers can relax in a cosy ambience while waiting for their Volvo vehicles to be serviced.

The 3S Centre, located at 1686-B, Jalan Perusahaan Auto-City, North-South Highway, Juru Interchange, 13600 Prai, Penang, opens from 9:00 am to 6:00 pm on Monday to Saturday.

For further information about the showroom, you can contact 04 5080888 or e-mail


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