Perodua has organised a motivational programme, Perodua CEO Talk 2017, to guide 200 Bumiputera vendors and dealers in facing a challenging market.

The one-day programme saw five corporate figures, successful entrepreneurs and motivational figures share their experiences and advice in overcoming the challenges these businesses could face, especially in the current situation where national vehicles hold less than 50% of the market.

“There has been an increase in market share for national vehicles to 49.1% in the first seven months of the year compared to 47.9% in the same period of last year, but this figure is still too small to sustain the local automotive ecosystem.

“This programme can also be a platform for Perodua’s authorised vendors and dealers to share opinions as well as find solutions from those experienced in their fields,” said Perodua president and chief executive officer Datuk Dr Aminar Rashid Salleh.

Panelists included TV personality and motivational expert Dato’ Dr. Haji Mohd Fadzilah Kamsah, Karangkraf founder Dato’ Hussamuddin Yaacub, Al-Ikhsan founder Ali Hassan, Petronas marketing vice president Dato’ Sri Syed Zainal Abidin Syed Mohamed Tahir, and Permodalan Nasional Bhd (PNB) group chairman Tan Sri Abdul Wahid Omar.

Aminar added that he believes programmes such as this could have a positive impact on the national carmaker’s business partners, and plans to widen the scope of the programme to include all vendors and authorised dealers in future.

“We at Perodua are committed to 1,457 business partners in the national automotive ecosystem.

“Out of this number, 176 are vendors, 215 are authorised dealers, 90 are contractors and the rest are appointed suppliers and agencies,” he said.

Aminar said the commitment is proven by an investment of RM2.9 million between 2014 and 2016 for vendor development programmes and RM5.5 million for Perodua authorised dealers.


Use a Facebook account to add a comment, subject to Facebook's Terms of Service and Privacy Policy. Your Facebook name, photo & other personal information you make public on Facebook will appear with your comment, and may be used on's media platforms. Learn more.