Rampai Puteri Medical Centre (RPMC), a hospital dedicated for the care of mothers and children, will be organising a road safety campaign, ‘Buckle Up, Baby!’ to create awareness on the importance of using child safety seats in vehicles among Malaysian road users.

The campaign will be held at RPMC in Setapak, Kuala Lumpur beginning November 1 and will continue throughout the whole month of November.

During the campaign month, newborns delivered at RPMC will be given free child safety seats, and the campaign will also see the beginning of implementation of a new policy for RPMC that all newborn babies delivered there must be in child seats during discharge.

To ensure the success of this campaign, RPMC is collaborating with the Malaysian Institute of Road Safety Research (MIROS) as co-organiser to assist in the implementation of the campaign and provide technical expertise on the correct use of the child safety seat.

Concerns about the safety of babies or younger children while travelling in vehicles are often dismissed by most parents as they have the misconception that children are safe or protected in the arms of the parents in the event a collision happens.

Many are unaware that by using child safety seats they are able to save the children’s lives or prevent them from sustaining serious injuries.

A MIROS study found that children transported in private vehicles are the first and second leading groups of casualties among children under the age group of 1–4 years old and 5–9 years old.

The former comprised 43.8% whilst the latter consisted 30.2% of the casualties.

This road safety awareness campaign is not only to instill awareness to the parents and the public in general about the significance of using child safety seats.

It also inculcates good riding behaviour while travelling in vehicles that one needs to fasten the seatbelts, both front and rear, while buckling up your own baby.


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