Perodua, which recorded sales of 151,600 units for the first nine months ending September 30, up 0.5% from 150,600 in the same period in 2016, is cautiously optimistic of better sales in the fourth quarter of 2017 due to new initiatives planned in that quarter.
For the third quarter of 2017, Perodua sales slowed slightly by 3% to 51,900 against 53,500 for the third quarter of 2016.
“The larger sales number in the third quarter last year was due to the then newly introduced Perodua Bezza.
“That impact has normalised now and our sales have benefitted from the model’s introduction,” said Perodua president and chief executive officer Datuk Dr Aminar Rashid Salleh.
He said challenges for the fourth quarter of 2017 include challenging approvals for hire-purchase loans and expected intense competition from other auto brands.
“Since the national 2018 Budget was just around the corner, there seems to be a wait and see attitude this month resulting in comparatively slow sales.”
“The fourth quarter is expected to be challenging but we believe we can sustain our sales momentum and are cautiously optimistic in meeting our earlier set target of 202,000 vehicles by the end of 2017,” he said.
Aminar also said on a year-to-date basis, all of Perodua’s models were the best-seller in their respective categories.
From January to September this year, the Axia is the country’s best selling A-segment compact hatch with 48,700 units sold, followed by the Myvi which was the country’s best-selling B-segment hatch with 42,000 units, the Bezza, the best-selling compact A-segment sedan at 39,800 units and the Alza, the best-selling MPV at 21,400 units.
With regards to Perodua’s after sales performance, Aminar said service intake has increased by 4.6% to 1.58 million for the first nine months of the year against 1.51 million intakes for the same period last year.
On production, Perodua manufactured 147,900 vehicles in the first three quarters of 2017, a reduction of 3.8% compared with 153,700 units produced in the same period last year.
The reduction was planned as some of the vehicle stock was produced in the fourth quarter of 2016 in response to the expected higher exchange rate in the first quarter of 2017.