Perodua today launched a five-year nationwide road safety campaign aimed at improving the behaviour of drivers by encouraging drivers to follow basic traffic laws as well as practice good driving habits.
The programme’s initial focus is on four pillars of driving habits – wearing seatbelts, not using mobile phones while driving, using turn signals and using child seats.
The campaign includes putting up promotional materials in Perodua sales and service outlets nationwide, targeted to reach a total of one million customers within a year.
“We believe this target is achievable as a total of 1.2 million customers patronise our sales and service outlets every year, and we will take this opportunity to educate on positive driving habits through these touch points,” said Perodua president and chief executive officer Datuk Dr Aminar Rashid Salleh.
With the launch of the campaign, Perodua also officially launched its child seat which is being offered at introductory prices of RM660 for the Infant Seat and RM780 for the Toddler Seat.
After the promotional period, the Infant Seat and Toddler Seat will be priced at RM790 and RM980, respectively.
The Infant Seat is designed for infants weighing up to 13kg and is available in red or grey, while the Toddler Seat is for children weighing 9kg to 36kg and comes in red or black.
“In addition to selling these child seats to our customers, our authorised sales and service advisors will also demonstrate how to install them properly for your peace of mind,” said Aminar.
As part of the five-year Road Safety Programme, Perodua hopes to work with various government agencies such as the Road Transport Department (JPJ), Road Safety Department of Malaysia (JKJR) and the Malaysian Institute of Road Safety Research (MIROS).
Besides this, Perodua was the first carmaker in Malaysia to have a social media-based safety campaign in 2011 with the launch of Tweckbot in 2011, which offers a free 50-point vehicle inspection every festive period.