After being crowned as the Most Beautiful Car of 2013 at the 29th International Automobile Festival of Paris, the new Alfa Romeo 4C has been chosen as the Safety Car of the FIA World Touring Car Championship (WTCC), which begins next month at the Moulay El Hassan Circuit in Morocco. The coupe will lead the pack… Read More
Alfa Romeo was founded in 1910 when Cavalier Ugo Stella acquired the shares of Società Italiana Automobili Darraq, the Italian plant of a French car maker. The brand was first known as A.L.F.A. (Anonima Lombarda Fabbrica Automobili) before Neapolitan entrepreneur Nicola Romeo took over the factory to produce military hardware for the Italian and Allied war efforts. In 1920, it changed name to Alfa Romeo. After World War II, the company struggled to make profit and turned to mass producing small cars instead of hand-building luxury cars. The company did make sports cars throughout the 60s and 70s using its renowned Twin Cam engine, but still failed to turn it into profit. It was then sold by parent company Finmeccanica to Fiat Group in 1986. In 1997, the brand introduced the 156 sedan, which was then a huge success with over 680,000 units sold until 2005. The company then took a steady stride in producing luxury vehicles again with the introduction of the award-winning 147, followed by the 159, GT, Brera and Spider. Since 2007, Alfa has revived the 8C and the Giulietta and has introduced several new models including MiTo and 4C.