The all-new Peugeot 408 e-THP has arrived on Malaysian shores, promising to dominate the upper C-segment with all the distinctive attributes of an executive sedan with D-segment qualities. Blending dynamic driving and improved efficiency, the Peugeot 408 e-THP features the new Efficient Modular Platform 2 (EMP2) developed by the PSA Peugeot Citroen Group which contributes… Read More
Peugeot is a French car brand, part of PSA Peugeot Citroën. The family business that preceded the current Peugeot company was founded in 1810, and manufactured coffee mills and bicycles. On 20 November 1858, Emile Peugeot applied for the lion trademark. Armand Peugeot built the concern’s first car, an unreliable steam tricycle, in collaboration with Leon Serpollet in 1889; this was followed in 1890 by an internal combustion car with a Panhard-Daimler engine. Due to family discord, Armand Peugeot in 1896 founded the Société des Automobiles Peugeot.
The Peugeot company and family are originally from Sochaux, France. Peugeot retains a large manufacturing plant and Peugeot Museum there. In February 2014, the shareholders agreed to a recapitalisation plan, under which Dongfeng Motors and the French government were each to buy a 14% stake in the company.